Welcome to Subaru Badge of Ownership

To thank you for being part of our family, we’re excited to offer you a free gift - the Subaru Badge of Ownership! Whether it’s your first Subaru or you’re a seasoned owner, we’re thrilled you’ve chosen Subaru! Our community of Subaru enthusiasts thrives on adventure and loves sharing their passions.

Build Your Badge

1

Select a Loyalty Number

First, select the number of Subaru vehicles you’ve owned.
2

Add Lifestyle Icons

Next, add up to five Lifestyle Icons that best express your personal interests and hobbies.
3

Order and Display Your Badges

Order your badges and attach them to your Subaru. Each Loyalty Number and Lifestyle Icon has adhesive backing so they can be affixed easily to any metal surface.

Official Subaru Gear

Find Subaru Gear that perfectly complements your active lifestyle. Official Subaru Gear items are made with an effort to engage in smart environmental practices focusing on Earth-centric products.

Shop Subaru Gear