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Welcome to Subaru Badge of Ownership

To thank you for being part of our family, we’re excited to offer you a free gift - the Subaru Badge of Ownership! Whether it’s your first Subaru or you’re a seasoned owner, we’re thrilled you’ve chosen Subaru! Our community of Subaru enthusiasts thrives on adventure and loves sharing their passions.

Build Your Badge
  • 1

    Select a Loyalty Number

    First, select the number of Subaru vehicles you’ve owned.

  • 2

    Add Lifestyle Icons

    Next, add up to five Lifestyle Icons that best express your personal interests and hobbies.

  • 3

    Order and Display Your Badges

    Order your badges and attach them to your Subaru. Each Loyalty Number and Lifestyle Icon has adhesive backing so they can be affixed easily to any metal surface.

Check out what's currently trending over at the Official Subaru Gear store!

Get ready for your next adventure with quality gear from the Official Subaru Gear store. We have something for every Subaru enthusiast.

Wild Tribute Trail Bike Tee
Shop Wild Tribute Tee
Gold Cap
Shop Gold Cap
Subaru Vintage Enamel Keytag
Shop Keytag
Tug & Play Ball and Rope Dog Toy
Shop Dog Toy
Leaf Straw Hat
Shop Straw Hat