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Welcome to Subaru Badge of Ownership

To thank you for being part of our family, we’re excited to offer you a free gift - the Subaru Badge of Ownership! Whether it’s your first Subaru or you’re a seasoned owner, we’re thrilled you’ve chosen Subaru! Our community of Subaru enthusiasts thrives on adventure and loves sharing their passions.

Build Your Badge
  • 1

    Select a Loyalty Number

    First, select the number of Subaru vehicles you’ve owned.

  • 2

    Add Lifestyle Icons

    Next, add up to five Lifestyle Icons that best express your personal interests and hobbies.

  • 3

    Order and Display Your Badges

    Order your badges and attach them to your Subaru. Each Loyalty Number and Lifestyle Icon has adhesive backing so they can be affixed easily to any metal surface.

Check out what's currently trending over at the Official Subaru Gear store!

Get ready for your next adventure with quality gear from the Official Subaru Gear store. We have something for every Subaru enthusiast.

Brat Tee
Shop Brat Tee
Subaru Tie-Dye Bucket Hat
Shop Bucket Hat
Wilderness Vintage Hooded Rain Jacket
Shop Jacket
12 oz. Coffee Express Tumbler
Shop Tumbler
Leaf Straw Hat
Shop Straw Hat